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California Consumer Privacy Act

CCPA Cookie Consent for California Residents


The aforementioned cookie consent applies to residents of California accessing The Willows, an online clothing, beauty marketplace and Well Willows a wellness subscription service. As required by the California Consumer Privacy Act (CCPA), this notice outlines the collection, use, and disclosure of personal information through the use of cookies and similar tracking technologies on our website.


Categories of Personal Information Collected

The Willows may collect the following categories of personal information through cookies and tracking technologies:  

  • 1.1. Including but not limited to IP address, cookie identifiers, and device identifiers.
  • 1.2. Internet or Network Information: Such as browsing history, search history, and interactions with our website.
  • 1.3. Geolocation Data: Approximate location derived from your IP address.
  • 1.4. Inferences: Such as your preferences and interests based on your website interactions.

Purposes of Personal Information Collection

We collect your personal information for the following purposes:
  • 2.1. Website Functionality: To provide essential functions of our website and enable you to navigate and use its features.
  • 2.2. Personalization: To personalize your experience, remember your preferences, and provide tailored content and recommendations.
  • 2.3. Analytics: To analyze website usage, improve our products and services, and enhance the overall user experience.
  • 2.4. Marketing and Advertising: To deliver targeted advertisements and promotional materials based on your interests and preferences.
  • 2.5. Compliance and Security: To ensure compliance with applicable laws, protect against fraudulent activity, and secure our website.
Third-Party Sharing and Disclosure

We may share your personal information collected through cookies and tracking technologies with the following categories of third parties:

  • 3.1. Service Providers: Trusted service providers who assist us in operating our website and providing services, such as analytics, advertising, and website hosting.
  • 3.2. Advertising Partners: Third-party advertising networks and partners that help us deliver targeted advertisements based on your interests.
  • 3.3. Legal and Compliance: When required by law or in response to a valid legal request, we may disclose your personal information to law enforcement, government agencies, or other authorized third parties.
Your Rights and Choices

As a California resident, you have the following rights under the CCPA:

  • 4.1. Right to Opt-Out: You have the right to opt-out of the sale of your personal information. You can adjust your cookie preferences and manage your consent settings by visiting our Cookie Settings page.
  • 4.2. Right to Access: You can request access to the specific pieces of personal information we have collected about you in the preceding 12 months.
  • 4.3. Right to Deletion: You have the right to request the deletion of your personal information, subject to certain exceptions as specified by law.
  • 4.4. Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA. 

To exercise your rights or obtain more information about our data practices, please refer to our Privacy Policy or contact us using the information provided below.

Contact Us

If you have any questions, concerns, or requests regarding our CCPA Cookie Consent or our privacy practices, please contact us using the following information:

Note: This CCPA Cookie Consent is specific to California residents accessing your women's online clothing and beauty store. If you have a broader customer base or other legal obligations, it may be necessary to provide additional notices or tailor the language accordingly.

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