About Us

Welcome to The Willows—the intersection of style, beauty, and wellness. As a division of Style Room Group, we have intentionally created a marketplace that caters to the modern Millennial and Gen-X woman. Specializing in contemporary apparel, accessories, feminine care, sexual wellness, body care, and supplements, our customers are not just shoppers; they are conscious consumers who value premium products, practicality, and convenience.

But we’re not just about appearances. We’re passionate about nurturing women’s inner and outer beauty and supporting their wellness journeys. That’s why we’re excited to introduce our secret sauce Well Willows. This monthly wellness subscription service goes beyond self-care—it's a self-renewal practice that reminds you to prioritize vitality and balance in your life. Each curated collection of products helps establish a conscious routine centered around self-love.

At The Willows, we believe in enhancing your inner and outer radiance while celebrating femininity. Join us along our journey.